Even though Australians proceed to really like their iPhones, the Android opposition has been throwing a little bit far more of its excess weight all-around over the past number of several years, with China’s major players now generating far more of a splash.
In accordance to sector exploration by Roy Morgan, Chinese makers Huawei and Oppo have equally professional the most significant advancement in the smartphone sector by a sizeable proportion, in spite of recent considerations over safety.
The variety of Huawei handsets at the moment staying utilized by Aussies has virtually doubled in between 2016 to 2018, soaring 87% in the two several years. Which is an raise from 251,000 to 471,000 users.
Similarly, Oppo has long gone from not registering at all on the charts because of to their quite recent sector entry to owning 368,000 Australian buyers, inserting seventh over-all in the exact same time body.
Even though this phenomenal advancement isn’t close to staying matched by any other model (the nearest is Apple with sixteen%), it is the dynamic duo of Apple and Samsung that however best the charts with 8.6 and 5.6 million users respectively.
As for demographics, it’s effectively and certainly the youthful generations that are quick to undertake the Chinese handsets, probably because of to their relative affordability.
Nearly two-thirds of Australian Oppo users are Era Z or millennials (born following 1975), while just over fifty percent of Huawei’s Aussie client base is in the exact same two age groups.
Roy Morgan’s examination is extrapolated from a study of fifty,000 shoppers per yr, 15,000 of which have been interviewed in far more element.