Upmarket Australian retail chain David Jones is hoping to money in on the growing sensible property market place in the lead up to Christmas, with new in-store know-how regions launching on November 9. The stores strategies to stock ‘premium’ large-brand name tech, which includes sensible items like Google Household and Google Household Mini, along with a variety of traditional tech choices.
David Jones won’t just be stocking the items possibly – customers will evidently be ready to experience sensible property items in “state-of-the-art notion rooms” which will display how the tech can be integrated with other equipment like sensible lighting, wireless speakers and TVs.
“We have made an totally new experience for our customers which delivers alongside one another the latest and best edit of audiovisual and know-how in an interactive ecosystem,” explained David Thomas, the CEO of David Jones.
“Our goal is to deliver customers with an elevated featuring through a mix of curated top quality products, an interactive in-store experience, professional advice and specialised soon after-revenue provider.”
Likely past sensible
It won’t just be related-property tech at David Jones. The stores will also stock the latest in telephones, smartwatches, tablets and headphones from large brands like Apple, Samsung and Sennheiser, to title a couple.
Household entertainment units from luxury brand name Bang & Olufsen along with choices from Panasonic, LG, Sony and Samsung will also be showcased.
Talk to the professionals
David Jones states it’s invested large on its new Technology initiative, including specialists to the in-store experience, who’ll be on hand to “help customers structure a bespoke solution for their home”. David Jones has also explained that the store will undertake set up of items and soon after-revenue services to make positive the customer’s experience is a constructive just one.
David Jones Technology will be offered at 8 locations throughout Australia — Marketplace Avenue, Bondi Junction and Chatswood in Sydney, Bourke Avenue and Chadstone in Melbourne, Queensplaza in Brisbane, Adelaide Central Plaza in Adelaide and Hay Avenue in Perth. DJ’s know-how variety will also, of study course, be offered to obtain on-line as effectively.