one&one just lately declared that it would be joining forces with ProfitBricks, the German professional for cloud infrastructure alternatives, to variety a new united brand name identified as one&one IONOS.
The change is meant to speed up the firm’s ambitions to go past just world-wide-web web hosting and it will give buyers the option to use a own guide absolutely free of demand as their central get hold of man or woman for all queries similar to merchandise.
TechRadar Professional sat down with one&1’s Achim Weiss (the founder/CEO of ProfitBricks) to discover far more about one&one IONOS and how the new entity will profit its buyers.
What have been the causes for the change of identification (moving from one&one to one&one IONOS)? Why not remain with the identical identify?
- 1 What have been the causes for the change of identification (moving from one&one to one&one IONOS)? Why not remain with the identical identify?
- 2 How will you offer with the intense competitors at that level (AWS, Google Cloud, Azure)?
- 3 How do you hope your buyers to profit from the new entity?
- 4 The founder of ProfitBricks is the CEO of the new one&one IONOS. How will that condition the upcoming of the business (e.g. concentrate far more on infrastructure?)
- 5 one&one is the biggest web hosting business in Europe but how is your current market share in other locations? How do you prepare to broaden in other territories (natural, acquisitions?)
- 6 One of the USPs described in your press release was the actuality that each and every shopper will get a own guide absolutely free of demand. How is that diverse from a shopper guidance agent that’s assigned to a shopper?
- 7 What is future for your business immediately after the rebranding?
one&one began its web hosting small business in 1998, and since then has enabled millions of buyers to develop their world-wide-web existence and turn into productive on the Net. Now we’ve combined one&one with the German cloud infrastructure professional ProfitBricks, a business Achim Weiss started in 2010 and which was obtained by one&1’s guardian business United Net AG last year. As this new business is far more than just a web hosting supplier, we have opted for a new identify – and IONOS fits completely.
It is influenced by the ionosphere the upper component of the earth’s environment that has a superior concentration of ions and absolutely free electrons. It is inspiring to search at, regardless of whether viewing from down on Earth, or up in outer house and is, of class, positioned in the clouds.
How will you offer with the intense competitors at that level (AWS, Google Cloud, Azure)?
one&one IONOS has a USP the US hyperscalers are not able to compete with: with headquarters in Germany, we pride ourselves on the tradition of condition-of-the-artwork technological know-how, robust privacy procedures, and airtight data security. We completely comply with European privacy legislation and expectations – in comparison to the US opponents, whose data facilities can be accessed by the US authorities at any time. With the joined forces of one&one and ProfitBricks, we obviously see ourselves as a European counterpart to US giants. In their recent published analyze “Crisp Vendor Universe: Cloud Computing”, the analysts of Crisp Research see us as just one of the prime five cloud vendors worldwide.
Initially of all, one&one IONOS Company Cloud delivers what a cloud hyperscaler simply is not able of providing: to serve a compact or medium-sized enterprise shopper at genuine eye level. We provide own devoted support by account managers and skilled support associates from the really commencing. In addition, there’s our award-successful graphical cloud management instrument Information Heart Designer with stay plausability examine. Literarily anyone is able to set-up a running data middle with it. Ultimately, we provide a basic pricing model with an fantastic rate-support relation. With one&one IONOS Company cloud you do not want to acquire full situations if you just want cores and gigs of storage.
How do you hope your buyers to profit from the new entity?
With the launch of the new brand name we also released our new own guide – an provide that just about every shopper can use fully absolutely free of demand. For the initial time, buyers have a central get hold of man or woman for all queries about merchandise, their contract and becoming productive on the Net, an provide you will not obtain somewhere else in the web hosting industry. By combining one&one and ProfitBricks, we are also the initial web hosting supplier that is able to guidebook organizations through all phases of their advancement, from domains set-up to our self-created enterprise cloud infrastructure.
The founder of ProfitBricks is the CEO of the new one&one IONOS. How will that condition the upcoming of the business (e.g. concentrate far more on infrastructure?)
Achim Weiss started ProfitBricks in 2010 but has far more than twenty many years of working experience in the web hosting industry, ten of which have been put in at one&one. He has both equally working experience in mass current market web hosting and in developing an enterprise cloud infrastructure for massive organizations – and he is convinced that buyers on both equally sides of the spectrum will profit from this. At the identical time, the management board combines lots of many years of working experience from lots of diverse angles of the IT industry.
In addition to Europe, we are at present energetic in North The us. In the US and in Mexico, we are amongst the prime five web hosting vendors. Of class we often search for new opportunities – for occasion our most recent acquisition in August was the current market leader in Austria, World4You. If you search at our footprint, we have a stable blend of natural growth and acquisitions – we often choose this decision on a circumstance-by-circumstance foundation. In Germany, Spain, and the Uk, we go after a dual brand name method, both equally with one&one IONOS and our acquisitions STRATO, Arsys, and Fasthosts, respectively.
One of the USPs described in your press release was the actuality that each and every shopper will get a own guide absolutely free of demand. How is that diverse from a shopper guidance agent that’s assigned to a shopper?
Of class, there are lots of regular queries that any support agent can response, or even a chatbot – for occasion, if you want to know the identify of our mail server. As we mainly offer with compact companies, having said that, there is a want for genuine consultancy. The goal of a businessperson is not to get a server running, but to be productive and in the conclusion earn funds with online existence. This own guide is aware you, your needs, and your small business and can increase value that a “regular” shopper care agent are not able to.
What is future for your business immediately after the rebranding?
For the instant we concentrate on having our brand name recognized in all markets. We are developing a new channel with tailored merchandise, expert services, interaction and an attractive professional model for associates, and we will devote in our hybrid cloud presenting and PaaS alternatives with own guidance and account gross sales staff. This is a really enjoyable time for us – you can be absolutely sure to hear far more from us before long!