The British isles now has its very first Dolby Cinema in the coronary heart of London, and it’s open for enterprise.
The renowned ODEON Leicester Square cinema has been closed to the general public for the previous eleven months, as it underwent significant refurbishment to relaunch as a much more high quality cinema practical experience.
The eighty one-calendar year-previous cinema has played host to hundreds of movie premieres and numerous patrons in its life time. Now kitted out with Dolby Eyesight laser-light-weight projection and Dolby Atmos surround seem, the rebranded Odeon LUXE Leicester Square seems to be to convey even sharper, much more immersive viewing to the general public in the a long time to arrive.
With all five of its screens now open, TechRadar went at the rear of the scenes to see what was altering, and what cinema-goers have to look ahead to in the revamped venue.
A whole new look
There are unquestionably some beauty modifications. Considerably of the developing was gutted, with fully new seating, screens, projectors, and decor to convey the cinema’s supplying up to date for 2018.
The formerly break up entrances have also been put together into a one ‘red carpet’ thoroughfare, with a Hollywood Golden Age aesthetic harking back to the cinema’s authentic opening in 1937. Increase to that two glass elevators, new wheelchair areas in the stalls – and dress circle – and an ‘Oscar’s Bar’ named just after Odeon founder Oscar Deutsch.
The venue will also offer you a much more eclectic line-up than basically cinemas screenings, with a ‘floating’ projection screen that can be lifted back and forth out of see, opening up a stage place for talks, discussions, or a broader array of occasions. The former Odeon’s orchestra pit will also keep on being in use, even though the venue’s organ is also getting refurbished for continued use.
But the principal adjust will be for the viewing practical experience by itself.
The new cinema has halved the variety of seats in its principal auditorium, to only 800, with much more roomy reclining seats and leg space, as well as much more forgiving sight traces. The lesser, secondary screens (2-5) insert a further put together 132 seats to the overall, leaving the venue just shy of a 1,000 human being potential.
With the rise of home Tv set and movie streaming, and increased competition from rival cinema chains, venues like the Odeon Leicester Square could possibly not have need for as lots of seats as they employed to – but individuals who do choose for the bigscreen practical experience are getting much more with their ticket than ever.
Dolby Cinema screens are capable for much crisper 8K photos, with two 4K laser-light-weight projectors making certain a huge level of depth and wide array of colors. Increase to that a 1,000,000:1 distinction ratio five periods that of a frequent cinema, and you happen to be getting some serious blacks and photos that actually pop.
In phrases of audio, the Dolby Atmos technology can put up to 148 distinct objects in surround seem, with the possibility to individually control every single one speaker in the cinema (four hundred in overall).
As the Odeon Luxe Leicester Square opens right now to the general public – with the likes of Disney sequel Mary Poppins Return, DC’s Aquaman, and Spider-Man: Into the Spider-Verse gracing its new screens – it hopes to offer you a much more specific practical experience for discerning cinema audiences seeking some ‘glamor’ from their film evenings they are unable to get at home. Even if you can be paying out everywhere among £10 and £26 for the privilege.
New kid on the block
As the very first Dolby Cinema to open in the British isles, getting currently recognized a presence across Europe and the Usa, it could well be the begin of a a great deal broader push across the place. Julian Stanford, Senior Director of Organization Advancement at Dolby Cinema Europe, is calling it a “historic celebration”.
Dolby’s principal rival in the high-stop cinema place, IMAX, currently has a handful of venues running in the British isles, this kind of as the BFI IMAX, or Empire cinema that currently sits in Leciester Square with a sizeable 1,746 potential and 87.5ft principal screen.
Both of those cinema brand names now person laser-light-weight projection, fairly than the xenon projectors you can discover in most other chain or impartial cinemas throughout the world – and are slowly refitting their more mature venues with the new technology.